This brilliantly illustrated book is a visual compendium on Mod style.
For some Mod means a way of life: London clubs and Lambrettas, cigarettes and speed. For others it’s clothes: trim suits, sunglasses and loafers. Combining style savvy with cultural anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults. Beginning with "À bout de souffle" and ending with "Zoot Money", authors and Mod experts Paolo Hewitt and Mark Baxter touch on every facet of the fad. Entries such as "Eel Pie Island", "Otis Redding", "Mary Quant", and "Ready Steady Go" give intriguing background information, history and facts, while colorful illustrations bring Mod style to life. Style hounds, pop music fans, and Anglophiles of all ages will be entertained and inspired by this book that proves that, while “mod”-ernism has gone through several phases, it’s never gone out of style.
Paolo Hewitt began his writing career at Melody Maker and New Musical Express, two papers he served faithfully throughout the 1980s. Since going freelance Paolo has contributed to many newspapers and magazines both in the UK and abroad, as well as writing a series of highly acclaimed books in the fields of sport, fashion and music. He was official biographer to Oasis and The Jam and has authored books such as The Fashion of Football, The Soul Stylists, All Too Beautiful – The Steve Marriott Story and his acclaimed memoir The Looked After Kid.