Prestel Publishing Legal Notice - Data Privacy

DATA PRIVACY

This website is operated by
Prestel Verlag | München • London • New York |
Neumarkter Str. 28 | D - 81673 München

Tel.: +49 (0)89/ 4136 - 0 | Fax: +49 (0)89/ 4136 - 3721

Prestel Verlag | Penguin Random House Verlagsgruppe GmbH | Amtsgericht Gütersloh HRB 2810

Management:Thomas Rathnow (Vorsitzender), Tilo Eckardt, Britta Egetemeier, Grusche Juncker, Thomas Pichler

VAT Number: DE811148890

Prices: All prices on our website are in US Dollars and British Pounds and are subject to change without notice.

© 2020 Prestel Verlag • Penguin Random House Verlagsgruppe GmbH

Information regarding data protection and the use of person-related data by Penguin Random House Verlagsgruppe GmbH (Data Protection Guidelines)

Penguin Random House Verlagsgruppe GmbH Privacy Notice

I. Processing of personal data

1.Data Controller

The data controller, responsible for the processing of your personal data, is Penguin Random House Verlagsgruppe GmbH, Neumarkter Straße 28, 81673 Munich (referred to here as “Penguin Random House”). You can contact the Penguin Random House data protection officer at: datenschutz@randomhouse.de.

2. What is personal data?

Personal data is any information relating to an identified or identifiable natural person such as their name, email address, telephone number, postal address or the IP address of their computer (referred to here as “data”).

3. Running the website

We process your data so that we can offer you the best possible products, services, offers and content on this website, wherever possible customised for you, and to make your visit to our website as informative and productive as possible.

Unless stated otherwise in the following provisions the legal basis for this processing of data is Article 6(1)(f) General Data Protection Regulation (GDPR) i.e. legitimate interests, based on our justified interest in providing you with the most attractive website possible.

4. Processed data

4.1 Data that is automatically collected
In order to display information on our website that is relevant to you, we also process the following data:
• the address of the page you viewed on our website
• the address of the website that you visited immediately prior to our website (the so-called “referrer”)
• the date and time of your visit
• features of your end device, in particular the operating system, the browser being used and the window size of your browser
• the IP address of your end device in the internet
• randomly selected identification numbers that we store on your end device. We use these identification numbers to recognise your end device on our website. Technically, these identification numbers are stored in, for example, so-called “cookies” or “eTags”.
• device identifiers that are comprised of individual characteristics of your end device. These device identifiers also help us in recognising your end device on our website. Examples of such device identifiers are:
• the “Ad ID” of Apple’s iOS operating system
• the “Advertising ID” of Android’s operating system

4.2 Data provided by you
We process your data when you order products from Penguin Random House internet sites, when you register for a user profile or service with Penguin Random House, and/or when you decide to take part in competitions and/or to subscribe to newsletters or when you submit a manuscript to us.
Unless stated otherwise in the following provisions the legal basis for the processing of data in each of these cases is Article 6(1)(b) GDPR (performance of a contract).


II. Functions and content within the website and outside the website


1. Purposes of data processing

1.1 Penguin Random House online shop
If you order products or services in the Penguin Random House online shop, please note that this online shop is operated jointly by Penguin Random House and Libri GmbH (“Libri”), whereby Libri is your contractual partner. The collection and processing of your data in relation to your purchases in this online shop is subject to the separate privacy policy from Penguin Random House and Libri underhttps://shop.randomhouse.de/shop/magazine/4759/datenschutz.html



1.2 Individual competitions
If you provide data for one-off participation in a competition, separate from any contract and regardless of whether or not you have a profile with Penguin Random House, we will process this data solely for the proper running of the competition, in particular in order to determine and notify the winners and to award the winnings.

The legal basis for this processing of data is Article 6(1)(b) GDPR (performance of a contract in respect to the agreement to participate in a competition) or Article 6(1)(a) GDPR in conjunction with your consent. Insofar as your participation in the competition is based on your consent you can revoke your consent at any time e.g. by sending an email to datenschutz@randomhouse.de. This shall not affect the legality of any data processing carried out before the revocation of consent.

Your data will be erased after the competition has been concluded unless Penguin Random House is obliged or authorised to carry out further processing of the data on other legal bases.


1.3 Consent to direct advertising
If you give individual consent to receive direct advertising from us, e.g. by way of email, separate from any contract and regardless of whether or not you have a profile with Penguin Random House, we shall use your data solely to carry out the relevant direct advertising measures. The legal basis for the processing of data in connection with any such direct advertising is Article 6(1)(a) GDPR (in conjunction with your consent).

You can revoke your consent at any time and opt out of the direct advertising, e.g. by clicking on the unsubscribe link at the end of an advertising email. Revoking consent will not affect the legality of any data processing carried out before the revocation of consent.


1.4 Direct marketing to interested parties and customers
We send emails with information about our products and services to potentially interested circles of people (in particular members of the press, business contacts).

The legal basis for this processing of data is Article 6(1)(f) GDPR (our justified interest in providing our authors and speakers with maximum publicity for their work and thereby contributing to diversity of opinion. Conversely, the email recipients are interested for professional reasons in regularly receiving up-to-date information about new products and services from our company.


1.5 Collection of data when you contact us
If you contact us by email or via our contact form, we will store the data provided by you in order to process your query and, if appropriate, to contact you.

The legal basis for this is Article 6(1)(b) GDPR (performance of a contract – it is necessary to process the user’s data in order to fulfil the agreement to answer queries or address concerns) and/or Article 6(1)(f) GDPR (legitimate interests – based on our interest in processing enquiries from our website users or other interested parties). After processing your enquiry we shall delete your data.

1.6 Reader reviews
In our online presence we also offer you the opportunity to write a review and submit this to us as a “reader review” without creating a profile, through the function “Write a review”.

Please note that we shall publish your reader review under your name or pseudonym at randomhouse.de and in the social media channels of Penguin Random House, shall use it for advertising purposes and/or, if appropriate, share it with booksellers so that they can use your reader review for advertising purposes. If you do not wish your name to be shared with booksellers please choose a pseudonym when submitting your reader review.

The legal basis for this processing of data is Article 6(1)(b) GDPR (performance of a contract).

We shall delete your processed data immediately upon request by email to datenschutz@randomhouse.de.

1.7 Download codes
When you redeem a download code you will be asked to provide your email address. DigitalStores GmbH, our processor and technical partner for the delivery of downloads, will store your email address together with an individual numerical code. This numerical code will be added as a digital watermark to the data file you download. If, in the course of investigating any unauthorised distribution of content, we determine on the basis of the digital watermark that your download is the source, DigitalStores GmbH will provide us with the email address linked to your download so that we can contact you for clarification of the matter.

You can find further information on DigitalStores at www.digitalstores.net.

The legal bases for this processing of data are Article 6(1)(b) GDPR (performance of a contract) and Article 6(1)(f) GDPR (legitimate interests, based on our interest in protecting works published by us from unauthorised access and illegal copying and distribution.)


1.8 Data processors
In running our website we engage external contractors to process data.
Penguin Random House has entered into order processing contracts with data processors, who are carefully chosen, supervised and bound by our instructions, in the area of IT security and system control, in relation to market research, in the creation of customer profiles and in the administration and running of competitions/sweepstakes and purchases in our online shop. The data processors are also bound by this privacy policy.


III. Cookies and tracking tools

1. General
In addition to the automatic collection of data referred to above, cookies or similar technologies such as pixel (referred to here generally as “cookies”) are used on your computer whenever you use or visit our website.


1.1 What are cookies?
Cookies are small text files that are set on your end device by your browser in order to store specific information. The next time you visit our website with the same end device the information stored in the cookies is subsequently sent back either to our website (“first party cookie”) or to another website to which the cookie belongs (“third party cookie”).

The relevant website recognises, through the stored and returned information, that you have already requested and visited this site with the browser of your end device. We use this information to help us design and display the website to you in an optimal manner and in accordance with your preferences. Only the cookie itself is identified on your end device. Any storage of personal data beyond that only takes place with your express consent or where this is absolutely necessary in order for you to use the service that we offer and you have requested.

1.2 Consent to the use of cookies
Cookies that are not strictly necessary in order to provide you with the services on our website shall only be used if you have chosen and consented to use of that type of cookie (see clause 1.3 below). You can make your selection of the various options on the cookie banner that is displayed when you visit our website.

The legal basis for this processing of data is Article 6(1)(a) GDPR in conjunction with your consent.

1.3 Types of cookies
We classify cookies into the following categories according to their purpose and function:
a) Essential cookies
b) Statistical analysis
c) Marketing cookies


a) Essential cookies
Essential cookies ensure functions which are necessary in order for you to use our website as envisaged. These cookies are used only by us and are therefore first party cookies. That means that any information stored in these cookies is only relayed back to our own website.

For example, essential cookies ensure that once you have signed in as a user, you can remain signed in whilst accessing various subpages of our website without having to re-enter your data every time you click on a new page.

The use of strictly necessary cookies on our website is possible without your consent. For this reason essential cookies cannot be individually activated or deactivated.

The legal bases for the use of essential cookies are Article 6(1)(b) GDPR (performance of a contract in respect to agreements concluded through our website) and Article 6(1)(f) GDPR (legitimate interests, based on our justified interest in being able to use the technology necessary to provide easy access to our website and the services offered through the website.)

b) Statistical analysis
Functional cookies enable our website to store details that have previously been entered (e.g. a registered customer account) and to offer you improved and more personalised functions on the basis of these details. These cookies collect and store only anonymised information so they cannot track your behaviour on other websites.
Performance cookies collect information about how our website is used in order to improve its appeal, content and functionality. For example, these cookies help us determine whether, and which, subpages of our website are visited and what content is of particular interest to our users. Specifically, we record in particular the number of visits to a page, the number of subpages that are viewed, how much time is spent on our website, the sequence in which pages are visited, which search terms have brought you to us, the country, region, and, where appropriate, the city from where the website has been accessed as well as the number of mobile devices that access our website. In addition, we record movements, “clicks” and scrolling with the computer mouse in order to understand which areas of our website are of particular interest to our users. As a result we can adjust the content of our website more accurately to the needs of our users, improve the user experience and optimise our online presence.

The legal basis for the use of functional and performance cookies is Article 6(1)(a) GDPR in conjunction with your consent.

You can revoke your consent to any future use of functional and performance cookies at any time. You can find the link to the cookie settingshere.

aa) Google Analytics and Google Optimize
This website uses Google Analytics and Google Optimize, web analysis services of Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA, referred to here as “Google”).

Google Analytics and Google Optimize use performance cookies that are stored on your computer and that enable an analysis of how you use the website. The information generated by the cookies about your use of this website is generally transferred to and stored on a Google server in the USA. However, within the member states of the European Union or in other signatory states of the Treaty on the European Economic Area, your IP address will first be shortened by Google through the activation of IP anonymisation on this website. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google will use this information, on behalf of the operator of this website, to analyse your use of the website, to compile reports on website activity and to provide the operator of this website with further services connected with the use of the website and the internet.

The IP address transmitted from your browser for the purposes of Google Analytics and Google Optimize will not be linked with other data from Google.

We use Google Analytics and Google Optimize to enable us to analyse and routinely improve use of our website. We use the statistics we obtain to improve our online presence and to make it more interesting for you as a user. For the exceptional cases where personal data is transferred to the USA, Google has undertaken to comply with the EU-US Privacy Shield, see https://www.privacyshield.gov/list.

Information on the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
User terms and conditions: https://policies.google.com/terms?hl=de&gl=de, Overview of data protection: https://policies.google.com/?hl=de&gl=de, and the privacy policy:http://www.google.de/intl/de/policies/privacy.

Please note that the cookie from Google Analytics and from Google Optimize has a retention period of 14 months.

You can revoke your consent to any future use of functional and performance cookies at any time. You can find the link to cookie settingshere.
In addition, you can prevent the storage of cookies through an adjustment of the settings in your browser software; please note, however, that in this case you might not be able to use all the functions of this website to their full extent. You can also prevent the data generated through the cookie and related to your use of the website (incl. your IP address) being collected and processed by Google by downloading and installing the browser plugin available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de).

You can also prevent data related to your use of the website (incl. your IP address) being collected, transferred to, and processed by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de

bb) Hotjar
Penguin Random House uses Hotjar in order to better understand users’ needs and to optimise the content of Penguin Random House’s online presence. With the help of Hotjar’s technology, Penguin Random House gains a better understanding of the users’ experience (e.g. how much time users spend on which pages, which links they click on, what they like or do not like etc.). This helps us to align our online presence to our users’ feedback. Hotjar works with cookies and other technologies to collect information about users’ behaviour and about their end devices (in particular the IP address of the end device (this is only collected and stored in an anonymised form), size of monitor, type of device (unique device identifiers), information about the browser being used, the location (country only), the preferred language for displaying our website).

Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we use this information to identify individual users or to link it with other data about individual users. You can find more information in Hotjar’s Privacy Policy here.

Please note that this cookie has a retention period of one year.

You can revoke your consent to any future use of functional and performance cookies at any time. You can find the link to cookie settingshere.
In addition, you can prevent Hotjar from storing a user profile and information about your visit to our website and from setting Hotjar tracking cookies on other websites by clicking this Opt Out Link


cc) WordPress.com-Stats (Jetpack)

Penguin Random House uses the web analysis service Jetpack (previously: WordPress.com-Stats) in order to analyse and make regular improvements to the use of our website. The operating company for Jetpack plugins for WordPress is Automattic, Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

By using the statistics obtained we can improve our content and make it more interesting for you, the user. We also use this system for measures to protect the security of the website e.g. in recognising attacks or viruses. For the exceptional cases where personal data is transferred to the USA, Automattic Inc. has agreed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov.

Cookies are stored on your computer for the purposes of this analysis. The information gathered is stored on a server in the USA. Please note that if you prevent the storage of cookies you might not be able to use this website to its full extent.

This website uses Jetpack with an extension, through which IP addresses are processed in a shortened form directly after their collection in order to exclude any connection to an identifiable person.

Information on the third party provider: Automattic Inc., 60 29 th Street #343, San Francisco, CA 94110–4929, USA, https://automattic.com/privacy, and the third party provider of tracking technology: Quantcast Inc., 201 3 rd St, Floor 2, San Francisco, CA 94103–3153, USA, https://www.quantcast.com/privacy.

Please note that this cookie is deleted after the session ends.

You can revoke your consent to any future use of functional and performance cookies at any time. You can find the link to cookie settingshere.


dd) Podigee
Penguin Random House also uses the podcast hosting service Podigee from the provider Podigee UG, Am Walde 2, 56249 Herschbach, Germany. The podcasts are uploaded by Podigee or played via Podigee.

Podigee processes IP addresses and device information in order to enable the podcast downloads/plays and to obtain statistical data such as e.g. the number of plays. This data is anonymised or pseudonymised before being stored in Podigee’s data bank unless it is necessary in order to make the podcasts available.

You can revoke your consent to any future use of functional and performance cookies at any time. You can find the link to cookie settingshere.

ee) Audio Now
Penguin Random House uses the podcast hosting service of the Audio Alliance GmbH, Kurfürstendamm 207-208, 10719 Berlin, Germany. The podcasts are played over Audio Now.

Audio Now processes IP addresses and device information (browser and operating system) in order to enable the broadcast of podcasts and to obtain statistical data, such as e.g. the number of plays. The IP addresses are pseudonymised before being stored by Audio Now. It is not possible to infer information about the user or to recover the IP.

You can find further information in Audio Now’s privacy policy: https://audionow.de/datenschutz

You can revoke your consent to any future use of functional and performance cookies at any time. You can find the link to cookie settingshere.


c) Marketing cookies
Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user, to create target group specific advertising for the user and to play advertisements matched to their interests. They are also used to limit the number of times an advert is shown and to measure the effectiveness of advertising campaigns. This information can be shared with third parties, e.g. advertisers.

The legal basis for the use of cookies from third party providers is Article 6(1)(a) GDPR in conjunction with your consent.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to cookie settingshere.

aa) Google Ads Conversion (previously Google Adwords)
We use the service of Google Ads Conversion from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (referred to here as “Google”), to bring attention to the products and services of Penguin Random House through the use of advertising media (so-called Google Ads) on external websites. Using Google Ads Conversion allows us to determine how successful individual advertising measures are. In doing so we are pursuing our interest in showing you advertising that is of interest to you in order to make our website more interesting to you.

This advertising material is supplied by Google through so-called “ad servers”. For this we use ad server cookies, through which certain parameters for measuring success, such as the display of adverts or clicks by the user, can be measured. If you reach our website through a Google ad, Google Ads will store a cookie on your end device. These cookies generally lose their validity after 30 days and should not serve to identify you personally. Generally the following analysis data is stored on this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post view conversions) as well as opt-out information (a tag that the user does not want to be addressed again).

These cookies enable Google to recognise your internet browser. If a user visits specific pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognise that the user clicked on the advert and was directed to this page. A separate cookie is allocated to each Ads customer. Cookies can therefore not be tracked through the websites of Ads customers. We do not collect or process any personal data through the advertising measures referred to here. We receive only statistical analyses from Google. On the basis of these analyses we can determine which of our advertising measures are especially effective. We do not receive more advanced data when using the advertising media, in particular we are not able to identify the user on the basis of this information.

Your browser automatically establishes a direct link to the Google server through the marketing tools. We have no influence over the scope of the data or the further utilisation of data that is collected by Google through the use of this tool and are therefore providing you with the following information according to our state of knowledge: through the use of Ads Conversion, Google receives the information that you have viewed a specific section of our internet presence or have clicked on one of our ads. If you are registered with one of Google’s services, Google can match this visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider can ascertain and store your IP address.

Please note that this cookie has a retention period of 30 days.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to cookie settingshere.

bb) Google Ads Remarketing
We also use the remarketing function provided as part of Google Ads services.

Penguin Random House can use the remarketing function to display advertising to its website users, based on their interests, on other websites within the Google advertising network (i.e. on Google itself, so-called “Google adverts”, or on other websites). The user’s interaction with our website is analysed, in particular which content the user was interested in, so that they can be shown targeted advertising on other pages they visit after our website. In order to do this Google stores marketing cookies in the browsers of users who visit certain Google services or websites within the Google Display Network. This cookie collects information on those users’ visits. This number serves as unique identification of a web browser on a specific computer and not to identify a person; no personal data is stored.

You can find more information on Google Adwords and Google’s privacy policy at: www.google.com/privacy/ads/.

Please note that this cookie has a retention period of 30 days.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to the cookie settingshere.
You can also deactivate Google’s use of cookies by installing the plugin provided at the following link: www.google.com/settings/ads/plugin

cc) Doubleclick by Google
We also use Doubleclick by Google. Doubleclick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The purpose of Doubleclick by Google is to show you advertising that is relevant to you. You see this advertising on our website and on the websites of other providers who collaborate with Google.

Our website stores a cookie for Google in your browser together with a pseudonymised identification number (ID). When you visit our website (or other websites where the provider also uses Doubleclick by Google) Google recognises your browser by means of this cookie ID. In doing so Google is attempting to collect the following information:

• Which websites have you visited?
• Which adverts from Google were shown to you?
• Which of these adverts did you click on?

Google selects the advertising that it shows to you on the basis of this information. You can manage what advertising Google shows to you here. You can find further information on advertising by Google here. Further information on Google’s data protection is available here.

Google runs its servers in the USA, i.e. in a third country outside the EU. Google’s DoubleClick service transfers your data to these servers. There is currently no decision from the EU Commission determining whether the USA generally provides an adequate level of data protection. Google has, however, undertaken to comply with the “EU-US Privacy Shield Framework”, which provides appropriate and adequate guarantees. More information on this is available here.

Please note that this cookie has a retention period of one year.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to the cookie settingshere.

You can also deactivate Google’s use of cookies by installing the plugin provided at the following link: www.google.com/settings/ads/plugin


dd) Quantcast
Penguin Random House uses services (Quantcast Conversion Pixel and Quantcast Remarketing Pixel) from Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA, to measure use and for advertising purposes. Quantcast only knows you as an anonymous, unique identifier and associates information about your website visits or app use with this identifier, not with your name, email address or any other personal data.

You can learn more about Quantcast’s commitment to confidentiality and data protection at Quantcast privacy policy.

Please note that this cookie has a retention period of one year.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to cookie settingshere.

ee) adality
Penguin Random House uses the anonymisation technology of adality GmbH (www.adality.de) to create anonymised information that is used to optimize the quality of advertising displays. As part of this process, a cookie-based analysis method is used that contains only an anonymised identifier and no personal data.

Please note that this cookie has a retention period of one year.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to the cookie settingshere.


ff) Outbrain
Penguin Random House also uses the technology of Outbrain UK Ltd, The Place, 5th Floor, 175 High Holborn, WC1V 7AA, London, United Kingdom. This technology helps direct you to additional content that might be of interest to you, both on and beyond our website and to third party websites. The recommended reads integrated by Outbrain e.g. underneath certain online content, are determined on the basis of content previously read by the user.

In order to show this additional content based on your interests, Outbrain uses cookies, which are stored on your end device. The contents displayed in the Outbrain widget are controlled and delivered automatically by Outbrain in respect to both content and technology.

The display of recommended reads using Outbrain’s cookies is done on a purely pseudonymous basis, users’ personal data is not stored. The data collected by Outbrain consists of: device source, browser type and the user’s anonymised IP address. In anonymising the IP address, the final octet of the IP address is removed in order to ensure complete anonymisation.

You can find more information on Outbrain’s data protection at www.outbrain.com/de/legal/privacy.

Please note that this cookie has a retention period of one year.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to the cookie settingshere.

gg) Facebook Custom Audiences for Websites – Facebook Pixel
For marketing purposes we also use so-called conversion and retargeting tags (also known as “Facebook pixels”) from the social network Facebook, a service of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA.

Facebook pixels are integrated into our website for this purpose. This is a Javascript code. The Facebook pixels generate a checksum (hash value) from your usage data, which is transmitted to Facebook, e.g. browser information. If a Facebook cookie is present, this cookie is also accessed and your Facebook ID transmitted.

The Facebook pixels serve to analyse general use of our website and to track the effectiveness of Facebook advertising (“conversion”). Facebook pixels also enable us to display to you, both now or in the future, individualised advertising based on your interest for our service (“retargeting”). If you have a Facebook profile and log into your profile, targeted individualised advertising for Penguin Random House’s products and offers can be presented to you on the basis of the data transmitted through the pixels. If a user does not have a Facebook profile their data is discarded by Facebook without being utilised. You can find more information about the purpose and scope of Facebook’s data collection and how Facebook processes and uses this data as well as how to set options to protect your privacy in Facebook’s privacy policy at https://www.facebook.com/policy.php.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to the cookie settingshere.

hh) Pinterest Ads
We also use a “Pinterest tag” on our website, from Pinterest Europe Ltd., 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (“Pinterest”). A “Pinterest tag” is an individual snippet of code, which enables us to run our Pinterest campaigns in a customer-oriented way, to further and continually optimise them, and to measure their conversion rate. In this way we want to ensure that our Pinterest ads are shown to Pinterest users according to their interests and that users click on them. In addition, we can track the subsequent actions of Pinterest users, which helps us to measure the conversion of specific Pinterest campaigns for statistical, market research and accounting purposes.

In particular, the following information is processed: your IP address, device information (e.g. type, brand), your operating system, the time you viewed our content and the reaction to the specific campaign (e.g. clicking on a button). This collected data is anonymous and does not allow us to determine your identity. However, the data is stored and processed by Pinterest, so a link to a related user profile is possible and Pinterest can use the data for its own advertising purposes.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to the cookie settingshere.

ii) Twitter conversion tracking
We also use the conversion tracking technology “Twitter Ads” on our website, a service of Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland (“Twitter”).
Twitter Ads stores and processes information about your user behaviour on our internet presence. Twitter uses cookies to do this; these are stored locally on your end device in the cache of your web browser. This allows us to carry out an analysis of how users use our internet presence, for instance through specific parameters such as the display of adverts or through users’ clicks.

The use of Twitter Ads therefore serves marketing and optimisation purposes and helps us to continually improve individual functions and content as well as the user experience for our users. Through statistical analysis of user behaviour we can optimise our content and make it more interesting for you as the user.

The data collected through the use of Twitter Ads is anonymous for us. We only receive statistical analyses from Twitter. On the basis of these analyses we can identify which advertising measures are particularly effective. We do not receive more detailed data from the use of the advertising media, in particular we cannot identify the user on the basis of this information. However, it is possible for Twitter to recognise your internet browser. If a user visits specific pages of a Twitter Ads customer’s website and the cookie stored on their end device has not yet expired, Twitter and the customer can identify that the user has clicked on the advert and was directed to this page. Every Twitter Ads customer is allocated a different cookie. Cookies can therefore not be tracked through the websites of Twitter Ads customers.
Your browser automatically establishes a direct link to Twitter’s server through the marketing tools. We have no influence over the scope of the data or the further utilisation of data collected by Twitter through the use of this tool and are therefore providing you with the following information according to our state of knowledge: through the use of Twitter Ads, Twitter receives the information that you have viewed a specific section of our internet presence or have clicked on one of our ads. If you are registered with one of Twitter’s services, Twitter can match the visit to your account. Even if you are not registered with Twitter or are not logged in, there is a possibility that the provider can ascertain and store your IP address.

Please note that Twitter has undertaken to comply with the EU-US Privacy Shield. As a result Twitter undertakes to comply with the standards and provisions of European data protection law. You can find more information under https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active
You can find more information about data protection at Twitter at the following website: https://twitter.com/privacy

The retention period of the cookies is 30 days, unless you delete them beforehand – for instance through the relevant settings on your browser or manually.

You can revoke your consent to any future use of cookies from third party providers at any time. You can find the link to cookie settingshere.

jj) Marketing Solutions
In addition, we use “Marketing Solutions” (previously LinkedIn Ads) on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“Marketing Solutions”). Marketing Solutions stores and processes information about your user behaviour on our internet presence. To do this, Marketing Solutions uses, among other things, cookies, which are stored on your end device in the cache of your web browser and enable us to analyse your use of our internet presence.

Marketing Solutions is used for marketing and optimisation purposes, in particular to allow us to analyse use of our internet presence and to continually optimise individual functions and content as well as the user experience. Through statistical analysis of user behaviour we can improve our internet presence and develop it to match the needs of our users.

Please note that Linkedin has undertaken to comply with the EU-US Privacy Shield. As a result Linkedin undertakes to comply with the standards and provisions of European data protection law. You can find more information under https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

You can find more information on data protection at LinkedIn at the following website: https://www.linkedin.com/legal/privacy-policy

You can revoke your consent to any future use of third party cookies at any time. You can find the link to cookie settings here.

1.4. Management and deletion of all cookies
In addition to your right to revoke your consent to any future use of functional and performance cookies and cookies from third party providers at any time, you have the possibility at any time to set up your internet browser in such a way that the storage of cookies in your browser is deactivated as standard, or that you are asked each time whether you agree to the setting of cookies. Cookies that have already been set can of course be deleted at any time. You can discover more about cookie deactivation under the Help function of your browser. Please note, however, that deactivation can lead to limitations in certain functions connected with use of our website.

IV. Use of social media plugins
Penguin Random House currently uses the following social media plugins: Facebook and Twitter. We use the so-called two-click solution. This means that, as a basic principle, when you visit our site no personal data is initially passed on to the plugin providers. You can identify the plugin provider through the marking on the icon, through their initial letter or their logo. We offer you the possibility of communicating directly with the plugin provider via this button. Only if you click on the marked field, thus activating it, does the plugin provider receive information that you have called up the corresponding website from our online presence. In addition, the data referred to under clause I.3.2 is relayed. In the case of Facebook and Xing, according to the provider of each in Germany, the IP address is anonymised immediately after it has been collected. By activating the plugin, personal data is transferred from you to the corresponding plugin provider and stored there (in the case of US providers, in the USA). As plugin providers carry out data collection principally through the use of cookies we recommend deleting all cookies through the security settings on your browser before clicking on the greyed out icon.

We have no influence over the data collected and the manner in which it is processed, nor do we know the full extent of the data collection, the purposes of the processing or the length of time that data is retained. We also have no information in respect to the deletion of collected data by the plugin provider.

The plugin provider stores the data collected about you as a user profile and uses this for the purposes of advertising, market research and/or targeted design of its website. This utilisation is carried out in particular (also in relation to users who are not logged in) to display targeted advertising and to inform other users of that social network of your activity on our website. You have the right to object to the creation of a user profile; to do so you must contact the plugin provider in question to lodge your objection. By using these plugins we offer you the opportunity to interact with social networks and other users so that we can improve our online presence and make it more interesting for you as a user.

The data is transferred regardless of whether or not you have an account with the plugin provider and are logged in to such account. If you are logged in with the plugin provider, any of your data collected by us will be directly linked to your existing account with the plugin provider. If you click on the activated button and e.g. set up a link to the page, the plugin provider will also store this information in your user account and disclose this publicly to your contacts. We recommend that you routinely log out after using a social network, in particular before activating the button, as in this way you can avoid any linking to your profile with the plugin provider.

Further information on the purpose and extent of data collection and processing by plugin providers is available in the providers’ privacy policies listed below. You will also find further information on your rights in this area and how to manage your settings to protect your privacy.

The addresses of the relevant plugin providers and URLs with their privacy policies:

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;https://www.facebook.com/policy.php; further information on data collection: https://www.facebook.com/help/186325668085084, https://www.facebook.com/about/privacy/your-info-on-other#applications and https://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook has undertaken to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

b) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/parners/?hl=de. Google has undertaken to comply with the EU-US Privacy Shield,https://privacyshield.gov/EU-US-Framework

c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has undertaken to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

d) Pinterest Inc., 808 Brannan St., San Francisco, CA 94103-4904, USA; https://about.pinterest.com/privacy-policy. Pinterest has undertaken to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

The legal bases for the use of social media plugins are Article 6(1)(a) GDPR in conjunction with your consent as part of the two-click solution and additionally, where appropriate, Article 6(1)(f) GDPR (legitimate interests, by which our interest in providing social media functionalities outweighs your interest in not sharing data with social media providers.)

V. Third party content through use of widgets
1. General

We have also integrated third party content by means of widgets in order to make our website even better and more attractive. If you view one of our pages with such third party content your browser will establish a direct link to the servers of the relevant provider and will retrieve content from there to display to you.

2. Spotify

Functions of the music streaming service Spotify are integrated into the website of Penguin Random House. The provider is Spotify AB, Regeringsgatan 19, 11153 Stockholm in Sweden. You can identify the integration of Spotify in our website both through Spotify’s black and white logo and through the integrated Spotify widget. A widget denotes a graphic window element that can be used interactively by the user. If you click on the play button for the music tracks posted by us, or for the entire playlist, the music will be played back for you.

Through clicking on the individual music tracks or the play button, your browser establishes a direct link to Spotify’s servers and retrieves the appropriate music track from there to play for you. As a result Spotify receives information as to the IP address from where you visited our site. If you use the widget’s functions whilst you are logged into your Spotify account you can link the music tracks selected by us to your Spotify profile. This allows Spotify to match your visit to our website to your user account.

If you do not wish Spotify to match your visit to our website to your Spotify user account please log out of your Spotify user account beforehand.

You can find more information about the handling of user data in Spotify’s privacy policy: https://www.spotify.com/legal/privacy-policy/.

The legal basis for using Spotify is Article 6(1)(f) GDPR. (Legitimate interests, based on Penguin Random House’s interest in making the website as interactive and multimedia as possible for its users).

VI. Your rights

1. Right to objection
If your data is processed on the basis of Article 6(1)(f) GDPR (legitimate interest in data processing), you have the right to object to such processing at any time.

You can lodge your objection by sending an email to datenschutz@randomhouse.de


2. Further rights
You have the following rights in connection with your personal data:
• the right to access,
• the right to rectification or erasure,
• the right to restrict processing,
• the right to object to processing,
• the right to data portability.

You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data.

September 2020